Vida Kelly

I have over 20 years experience as a publishing and book designer. I studied design at the Norwich School of Design (UK) where I graduated with an Honours Degree in Graphic Design in 1990. 

Children’s books are my design passion. I have worked in several large publishing design studios including Penguin, Harper Collins, and Pan MacMillan in London. I was the Art Director of Picture Books and Gift Books at Pan MacMillan (UK) from 2003 to 2006, before moving to New Zealand in 2006. 

In my design life I have had the opportunity to work on countless literary classics with numerous wonderful authors and illustrators. These include: Roald Dahl & Quentin Blake; Raymond Briggs; Axel Scheffler & Julia Donaldson; Allan Ahlberg; Emily Gravett; and Freya Blackwood, to name a few. 

Since becoming a freelance designer in New Zealand I have taken the opportunity to explore other areas of publishing design and also take time to look after my three gorgeous children.


Luke Kelly

I have over 15 years experience as a graphic designer in most disciplines. I graduated with a Bachelors Degree of Visual Communication Design (BDes) in 1996 from Victoria University in Wellington, New Zealand.

My biggest knowledge and experience base is in print and publishing. As a freelance designer for the majority of my professional life I know how to work with many clients and jobs, and in all conditions. This has given me a client-focused outlook and client-centred design sense where quality and delivery are key. 

After a three year stint living and working in England (as a freelancer and permanent for one year at Pearson Longman) and five years in Wellington, we have set up base on the Kapiti Coast. I like to use the time given by working from a home-based studio to enjoy family life with my three lovely children and wonderful wife Vida.